Spirit is known for charging for just about everything. If they were legally allowed, they probably would have charged you for breathing. But we seem to be entering a new era, one where CEOs realize that being stingy might be good for the short term but doesn’t pay off in the long term. This isn’t just my opinion; it’s evident in Spirit’s finances.

After failing to merge with JetBlue, Spirit Airlines has had to find new ways to stay afloat (literally, they’re on the verge of bankruptcy). They are trying something truly revolutionary for corporations in the 21st century: providing more value to their customers and making their products more appealing (What a wild concept, right?!). So, what does this new era look like for Ms. Spirit? Here are some of the changes announced so far that have already taken effect or will soon:

• No More Change or Cancel Fees: Effective May 17, 2024, Spirit Airlines removed all change and cancellation fees, offering more flexibility. Passengers only need to pay the fare difference or receive a credit if the new fare is lower. (Will they price-match like Southwest when fares drop? Tip: If not, you can always cancel and rebook. 😉)
• Increased Checked Bag Weight Allowance: The weight limit for checked bags has been increased to 50 pounds, aligning with the industry standard.
• Extended Voucher Expiration: Future travel vouchers issued on or after June 3, 2024, now have a 12-month expiration period, giving passengers more time to use their credits.

According to Spirit, these “initiatives build on Spirit’s longstanding commitment to invest in the Guest,” and their goal is to attract new travelers with their “Industry-Leading Flexibility” (again, did they forget Southwest exists?). All in all, I think this is really good for travelers. It will make Spirit more competitive (hopefully lowering ticket prices on other airlines) and encourage ultra-low-cost carriers to embrace more ethical policies and stop trying to nickel and dime their passengers (still looking at you, Frontier).

But what do you think? Are you more likely to fly Spirit with these changes, or has their fate been sealed for you?